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Buying / Retail Analysis2021-2025

Retail Analysis & Communication

Fashion Merchandising & Design, Virginia Tech

Retail Analysis & Communication, Buying / Retail Analysis
Role
Fashion Merchandising & Design, Virginia Tech
Objective
Analyze retail performance data and communicate the findings clearly, in both numbers and visuals.
Tools
ExcelData AnalysisVisual Communication
Result
A complete written analysis (PDF below) paired with a supporting visual and mood board.
View Presentation

Challenge

Make sense of messy retail data and turn it into a recommendation a buyer could actually act on.

Approach

Cleaned and analyzed the data in Excel, then framed the takeaways visually so they would land with a non-technical audience.

Outcome / What I Learned

A clear, evidence-backed recommendation communicated in a format buyers and merchandisers could use.

Gallery

Curated visual and mood board of retail and lifestyle references
Next projectFashion Illustration & Croquis